The Story So Far

Kevin Meuret's Journal — 2026

It's not about the space. It's about the people that occupy that space and your life.
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The Empty Office

What happens when PE comes in and purchases you — the people are let go — and so is the soul of the company. Today is day zero to start to fill this again.

Prep Equity bought Mantality. Slowly let people go until the office was hollow. Kevin sat with Dave — who'd started his own company right next door — and they talked about how full of life that place used to be. They loved what they were doing, and they loved who they were doing it with.

Mantality office
Mantality HQ — The conference room
Through the glass
Through the glass
Empty desks
Empty desks
The hallway
Office space
Mantality
I'm looking forward to committing to filling this back up with great people that challenge me intellectually and push me to do good things. I don't ever want to forget where I'm starting because very soon this will be full and I never want to forget that.

We Loved What We Were Doing

I was talking with Dave today about how full of life that place was. We loved what we were doing, and we loved who we were doing it with.
Mantality
Mantality
Mantality
Mantality
Mantality
Mantality

Palm Springs with Brother Jim

I flew out and hung out with my brother Jim and Laurie at Palm Springs. It was truly beautiful out there. Great golf course and he had a place right on the 18th fairway. Truly had a great time.
Palm Springs sunset
Sunset from Jim's place on the 18th fairway
Pool and course
Pool overlooking the course
Kevin and Jim
Kevin & Jim — Post-round beers
Palm Springs

The Day Everything Changed

Two events on the same day. One launched a business. The other put life in perspective.

That's the day that I bought Magnet Marketing Pro, and the same day Jacob's house caught fire. I got this message very early the next day. This is how we started this journey.
Jacob's message
Jacob's message — Feb 20 at 1:37 AM
Feb 19

Rachel in San Francisco

My daughter Rachel and I had a weekend together in San Francisco. We stayed right down in Fisherman's Wharf at the coolest hotel. First night we thought we would casually play ping-pong and have a conversation. Obviously neither one of us are capable of that because that turned into people actually standing and watching us try to beat each other.
Kevin and Rachel at Golden Gate
Kevin & Rachel — Golden Gate Bridge
Biking SF
Biking through the city
Palace of Fine Arts
Palace of Fine Arts
Yoda fountain
Yoda fountain — Lucasfilm HQ
SF views
San Francisco has a bad rap — we didn't see any homeless, it was beautiful down there, and it was one of the best weekends of the year for me so far.

Concert Night — The Glamour Shot

Last night, Meghan and I went to a concert with Jeff and Jodi Miller. Had a great dinner at Esca, which was downtown in a place where we would've never gone. We also happen to take the worst picture we've ever taken of each other. I'm going to file this one under glamour shots.
Kevin and Meghan
The “glamour shot” — Kevin & Meghan at the concert

Golf with Jack

Doing some practice golf with Jack. I'm so glad he's catching onto this and loves it. He's actually going to be really good at it but what a great way to kill a day together.

Video captured on the range — IMG_3179.MOV

Jack's First Goal

Jack had his first soccer game today. He scored a goal.

Short entry. Big moment. Some things don't need a paragraph. They just need to be remembered.

The Evergreen Breakthrough

I had a real breakthrough today with the Evergreen fund deal structure. The LOI finally clicked and I realized the cap table approach was totally wrong all along. This changes everything.
Just got off the Evergreen prospect call — felt different than expected. Finally understood why the acquisition thesis has to be marketing-first.

Sharpening the Ax

I spent three hours going back-and-forth between the regular chat sessions having them challenge each other and then maybe a half hour having code and then the remaining half hour just checking on what worked and what didn't.
My biggest takeaway: if you have eight hours to chop down a tree, spend seven sharpening your ax.

Kevin didn't just build Rob. He learned how to think about building Rob. The adversarial review process — pitting Claude against GPT against Grok — became the foundation of every engineering decision since.

14Journal Entries
29Photos & Videos
8Life Moments
Very soon this will be full and I never want to forget that.

From an empty office to Palm Springs fairways. From a daughter's ping pong match to a son's first goal.
From a house fire to a fund breakthrough. From a concert downtown to the quiet realization
that it's never about the space — it's about the people.

THIS IS JUST THE BEGINNING.